How to set goals and objectives for digital marketing?

Marketing has seen a plethora of different business models that have been utilised by marketers to achieve what they set out to do. Examples include the 4P’s of the marketing mix and the SWOT analysis. These present to the marketer a clear plan and understanding of a part of the business model. One other helpful … Continue reading How to set goals and objectives for digital marketing?

The Success of Dell’s Business Model

"Dell model allowed the company to reinvent the PC industry - without inventing anything." (Jones, 2003) Dell Inc. is an American computer and hardware company founded by Michael Dell in 1984 with just $1000. He initially started by selling custom-built computers directly to the customer which was traditionally not common. In fact, Dell became the … Continue reading The Success of Dell’s Business Model

Elements of Online Customer Experiences

"Customer experience encompasses every aspect of a company’s offering—the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability" (Meyer & Schwager, 2007). There are eight elements defined by Rose and Hair that marketers are able to focus on when marketing their product online. These are: … Continue reading Elements of Online Customer Experiences

From Web 2.0 to Web 4.0 – the changes and implications for marketing

The internet over the course of nearly three decades has become more integrated into our lives than ever before with more than 3.2 billion people around the world now using the internet (Davidson, 2015). It can help people communicate with others easily and information is able to travel around the world almost instantaneously. Web 1.0 … Continue reading From Web 2.0 to Web 4.0 – the changes and implications for marketing